Between 2021 and 2024, we managed all of Emlakjet’s social media accounts end-to-end; supported by brand awareness and conventional media investments, the channels maintained a steady trajectory of organic growth.
We positioned our agency impact not around “followers,” but around internal brand influence, and built a solid employer branding backbone for Emlakjet. With the #İşinKeyifliTarafı concept, we made employees an active part of the communication, increasing participation and ownership. As a result of this approach, employees’ brand-related social media activity increased by 60%.
In short: through the employer branding model we established, we generated stronger employee engagement. Social media at Emlakjet became not only an external communication channel, but also a tool that strengthens internal culture.