To promote bebek.com, ebebek’s knowledge platform that has been answering mothers’ questions for 18 years, we created the “İsyankar Anneler” commercial film/music video. The story follows a new mother pushing back against the constant flood of unsolicited “heard-it-somewhere” advice and the endless, conflicting voices around baby care. By embracing the real tension and emotion of motherhood, we anchored the platform’s promise of accurate, trustworthy information in a clear, memorable way.

This project is one of the strongest examples of OctoStory’s end-to-end creative production approach: the entire creative process was led by OctoStory, including concept development, scriptwriting, music/jingle direction, art direction, visual language, and post-production. The film was also directed by our Creative Director, Samet Koşar. The outcome wasn’t just a piece of “promotion,” but a highly watchable, digitally shareable film that elevated brand perception.

The film remained in YouTube’s Trending Top 50 for 24 hours.