In the special-day campaign we created for ebebek, we gave voice to the real emotions of breastfeeding mothers through a film that highlights the importance of breastfeeding. We built the story not through an “ideal motherhood” filter, but straight from everyday life: we placed at the center the questions and comments that often seem well-intentioned, yet add pressure, triggering mothers’ anxiety and unease during the breastfeeding journey. This allowed us to create a narrative that sparks empathy and makes viewers say, “Yes, exactly.”

The film is rooted in a powerful insight: when a mother feels calm and happy, the baby senses it too. That’s why the priority isn’t “being perfect,” but protecting morale and motivation, while encouraging the people around her to be more understanding and supportive. As OctoStory, we owned the full creative build, including concept development, scriptwriting, emotional tone, and creative direction, making ebebek’s supportive stance toward mothers visible through a high-impact film language.