Between 2022 and 2024, we managed Lincoln Electric Türkiye’s Instagram account with a clear objective: not simply “posting,” but building a loyal community while also driving demand generation. We grew the follower base from under 4K to 12K (a minimum of ~3x growth).

Despite the challenge of a niche category, growing a community in a narrow field like welding technologies isn’t easy. Still, through a strong content backbone, the right formats, and consistent optimization, we achieved sustainable engagement.

On the performance side, we increased engagement per post to 60+. And as the key lever, the combination of high-performing content and a well-managed advertising strategy delivered measurable momentum on both visibility and demand.