Goodday’s kids-focused product line, we led a global, licensed packaging design project featuring Illumination Entertainment’s Minions characters under an official licensing agreement. Licensed-character packaging is serious business: it has to deliver strong shelf impact while following global brand guidelines to the letter. We built that balance carefully, transforming character usage into a clean, premium packaging system that kids connect with instantly, fully aligned with the brand’s identity.

Throughout the process, we made the key calls and turned them into print-ready production sets, covering packaging surface layout, illustration/character placement, typography hierarchy, color world, and the readability of the product promise. The result: a powerful packaging design that meets licensing requirements flawlessly, creates an immediate “pick me up” effect at the point of sale, and elevates brand perception within the kids’ category.