For Eczacıbaşı İlaç Pazarlama’s corporate website project, we created the website UI/UX designs to evolve the brand’s digital presence into a structure that is clearer, more trustworthy, and more corporate. By restructuring the information architecture, we placed the content into a strong hierarchy and designed an interface and user experience that helps users reach what they’re looking for quickly while communicating the brand’s areas of expertise with clarity.
During the development phase, we took on the project management role in close collaboration with the software team: we clarified requirements, managed the project plan and timeline, coordinated design-approval cycles, and oversaw testing and launch preparation. The result was a web platform that strengthens corporate communication, can be updated sustainably, and aligns seamlessly with the brand’s reputation and standards.