Day2day The Collagen Beauty, a brand within the Orzax family, we delivered an end-to-end communication project that unified three different product formats into a single, coherent brand world: liquid form, bovine-based sachet form, and fish-based sachet form. We clarified the brand positioning and built a language that communicates the “beauty” promise to the target audience in the right tone. On top of this foundation, we developed the slogan and the core concept, designing a communication system that keeps the brand consistent across both shelf and digital touchpoints.

On the execution side, we produced all key touchpoints, including packaging designs and launch communications such as press and out-of-home ads. The packaging designs also won Bronze and Silver awards at Ambalaj Ay Yıldızları, formally validating the strength of the design work. In other words: it’s not just “beautiful” it stands up in an arena with real criteria.